
in brief
I’ve spent last 10 years working my way up in Innovatif, a digital agency in Ljubljana.
From student position of Content Editor to junior position of Information Architect, I’ve got diverse experience in working with content online.
Content Editor (2010 – 2018)
Content management with Silverstripe CMS interface, assistance with introducing new systems to internal work flows. Preparing user-guides and manuals for using the CMS interface.
Main tasks
- planning and implementing campaign activations
- internal roll-out of new tools and systems (Sitecore, ProCampaign, Salesforce Marketing Cloud, Sprinklr)
- introduction of GDPR guidelines into internal processes
- administrator of online product assortment
Information Architect – junior (2018 – )
Website concepts: inventory tables, website structure, overview of the required functionalities for development, preparation of template wireframes, user’s experience, technical specifications.
Other tasks
- technical support to the team
- responsible for technical and content support portal for editors
- conducting trainings of future web editors
Worked on projects such as: NIVEA, GOV.si, Visit Ljubljana, Slovenia.si, Alternator, Mercator, SI-TRUST etc.

Personal projects
Blogs (2008 – )
Peppi’s Story, Fashion Junkie, pelamarela.com
Blogger & WordPress content management, Photo editing, Light design jobs, Social media management (instagram and facebook)