Fashion blogging is relatively wide category of blogs, but right now the popular niche (if I can even name this like that) is a blog that consists on everyday outfits. It sounds simple. You dress up, take pictures and do your thing through out the day. But is this still so simple? Or does that now mean posting outfits, showing your new (preferably sponsored or really expensive, or both) things on a daily basis? We see thousands of bloggers, posting about their new pair of oh so cute pair of shoes that just couldn’t stay in the shop one day, that perfect black bag you just can’t pass the other. It seems like fashion bloggers (or few/some of them, I don’t want to stereotype here) are slowly turning into a walking talking commercial for spending and splurging. And is that a positive thing? Do we really want to tell our followers it’s okay to buy whatever they walk by and looks good? While it’s nice to see all the beautiful stuff, it also gives you that desire that you just have to have it, even though you don’t really need another studded pair of black flats and frankly can’t even afford it.
Also, it’s kinda funny that they are calling themselves real girls, when in reality, real girls can’t afford designer clothes, bags and shoes every month. The famous “I like my money where I can see it… Hanging in my closet” can’t really apply in life, I’m afraid. The bills and food are probably more important to most of the population.
Don’t get me wrong, I am very happy for those who can afford all that, it’s very nice to see these pretty things on girls who know how to style them and appreciate the value. But do they really? When you posses 197 bags and shoes, do they still have that special feeling in them, when you can’t stop looking them and you take better care of them than yourself? Or do they become just another one in your collection?
In my point of view, blogs are a perfect thing to find inspiration, to get ideas, they are also a great way to showcase your creativity. But let me ask you something. Is there any creativity involved when you have a closet big as one normal apartment and your shoe collection holds 60 pairs of shoes? I can totally get that those lucky ones are able to dress differently every day. But some (well, most of us) are stuck with few pieces, but personally, I think that’s the time that creativity comes out and shines. It’s not that simple style a black dress in 10 totally different looks without adding also 10 totally different shoes and accessories. Black dress is after all just a dress and it’s not magical.
I guess what I’m trying to say here is that those fashion bloggers shouldn’t really be named as real, everyday girls anymore. They created a higher level and they basically became that 1%. The blogs are still interesting to follow, but you can’t do much with them as just dream.
My question here is a bit philosophical. Where is this road of fashion blogging taking us?